Written by: Rubab Ali

In this article, you will know:

  • What is Mass Communication
  • Mass Communication is the study of how to communicate effectively with a large audience. It is closely related to, but distinct from, Journalism. In Mass Communication, rather than emphasizing the individual story or article, we analyze the way information flows through the media and society. We focus on the role of news organizations, social media platforms (such as Twitter and Facebook), content producers, public relations companies, and other mass communication channels in society.
  • Everyone has exposure to mass communication throughout their lives: whether it’s seeing an advertisement for a product you want on television or reading a news story that has an impact on your daily life. Mass Communication helps students understand how these messages are developed and delivered to us every day. The field draws from many academic disciplines including psychology, sociology, history, rhetoric and politics. In the past two decades there has been a surge in academic research in this area—something which makes Mass Communication uniquely suited to prepare you for any career track that may interest you in the future.
  • Mass Communication as an academic discipline developed out of the fields of journalism, public relations, advertising and other forms of communication. As a major in college, it requires students to take what they have learned in one or more of these areas and combine them into one coherent curriculum. Some schools offer a degree for undergraduate students and another for graduate students.
  • Jobs of Mass Communication in Pakistan
  • Salary of Journalist in Pakistan
  • Find Out This Field is a Match for You
And much more. Keep reading.

Quick Jumps

What is Mass Communication and What Do Journalist Do?

 
Wikipedia defines Mass Communication as
 

Mass communication is the process of exchanging information through mass media to large segments of the population. In other words, mass communication refers to imparting and exchanging information on a large scale to a wide range of people.

Generally, the people who study Mass Communication ends up becoming a journalist for different news channels in the country.

As you know a journalist has a vital role in our society, and this career is rapidly increasing. Journalism has two necessary steps; first is to search and collect information, and second is to write the collected material.
 
In the beginning, one has to get training by an experienced journalist.
 
Because they know how to cover a story and in what manner according to the market needs.
 
One gets to know his interests in this way.
 
One needs to have an MA degree in Mass communication. Allama Iqbal open university also provides this service.
 

What Are the Required Skills in Mass Communication?

One should have excellent skills to communicate his written and oral thoughts to his viewers and listeners.

One should have excellent skills to work with any member of the team, especially editor, producer, and designer. Should have the ability to create any story keeping in mind his viewer’s, listener’s and follower’s interest.

One should have the ability to extract beneficial information from a recent important happening. One should be disciplined and punctual, especially to make a story in a short time.

And do you know 77% of Employers Not Happy with the Quality of Pakistani Graduates

77% of Employers Not Happy with the Quality of Pakistani Graduates

These are the skills that lack in fresh graduates in Pakistan

  • Verbal Communication (83.63%)
  • Positive Attitude (71.93%)
  • Team Working (64.91%)
  • Critical Thinking (59.06%)
  • Self Confidence (59.06%)
  • Written Communication (57.31%)
  • Drive &Resilience (57.31%)
  • Stress Tolerance (47.37%)
  • Adaptability (46.20%)
  • Time Management (45.61%)
  • Self-Awareness (45.03%) and Planning &Organizing (45.03%)
  • Integrity (43.86%)

What Are the Career Prospects of Mass Communication?

  • Translator:

It is a benefit to have expertise over translation, along with writing. This can increase your demand in the market as the majority of Pakistani journalism jobs are based on the translation. Newspapers, weekly or monthly magazines, and television HR need a translator for their websites and TV channels.

  • Broadcast Journalist:

He works especially for television or radio. Broadcast Journalist mostly researches and writes an unusual happening, and they are mainly presented as proper shows on television and radio.

  • Newspaper journalist:

He decided information, thoughts, or opinions about different people or happenings to people. During this process, research is made to know the truth.

  • Magazine Journalist:

Weekly or monthly magazines related to one topic are still famous amongst people. These magazines are more detailed, informative, and exciting than newspapers. Therefore, a magazine journalist requires more research and information. In the 21st century, topics related to politics or business are liked more. Due to this reason, journalist pertaining to these subjects has more market value.

  • Online Journalist:

Unlimited online magazines are available on the internet on different topics. Their demand is increasing as they are less costly than hard magazines. An online journalist should have the necessary skills in Information Technology in addition to research and review. And should have experience of working on different media like video and sound software. In Pakistan, this field is not much famous/ known.

What Are the Important Points To Be a Journalist?

Interests
  • Writing
  • Research
  • Communicating with people
  • Media
  • Social Media
  • Information Technology.
  • Minimum Ability:
MA Mass Communication is prioritized, but studying and writing are more important. If your writings have been published in some magazine or newspaper, than this will attract an editor.

Working Technique:

Usually, they work on a single project. A project can consist of some hours or months. Mostly,  one has to let go off his weekly holidays for this project. If the need arises, one has to visit other cities or countries.

Work Place:

One has to work in the office. But if the project includes research, one has to travel for interviews or features.

Drawbacks/ Difficulties:

If the due date is approaching, then one has to work overtime to complete the task, and this is usual for newspaper and television. Sometimes, one has to work on dangerous places like a war zone or in natural disasters.

What is the Mass Communication Salary in Pakistan?

The average Mass Communication salary in Pakistan is PKR 288,000 per year or PKR 240,000 per month. Entry level positions start at PKR 20,000 per month while most experienced workers make up to PKR 120,000 per month.

You can find Mass Communication jobs in Pakistan from

Here is the sector-wise salary in Pakistan, data taken from LUMS Prospectus that is a prestigious university in Pakistan.
  • Health Care (Rs. 100,000 per month)
  • FMCG (Rs. 85,571 per month)
  • Home Appliances (Rs. 75,000 per month)
  • Engineering (Rs. 75,000 per month)
  • Group/Conglomerate (Rs. 71,676 per month)
  • IT/Technology (Rs. 61,676 per month)
  • Textile (Rs. 55,000 per month)
  • Transport (Rs. 55,000 per month)
  • Banking/Financial (Rs. 52,042 per month)
  • Consulting (Rs. 52,042 per month)
  • Manufacturing (Rs. 50,000 per month)
  • Packaging (Rs. 50,000 per month)

What is the Future of Mass Communication Jobs in Pakistan?

When you type Mass Communication’s jobs in Pakistan, you can also write your city name instead of Pakistan to find the jobs.

Pro Tip:
Go to Tool>Select Within 24 Hours, past week etc . You will be the first to apply for the job hence more chances for the job getting in the industry.

You can also use Google Image that is a handy tool for finding jobs.
You can search the jobs in your city or province, and you can conclude either you should select this field or not based on the jobs available.

What are the Universities in Pakistan Offering Admissions in Mass Communication?

These are the universities that are offering Mass Communication in Pakistan.

Institute City
1. Gomal University D.i. Khan
2. Government College University, Faisalabad Faisalabad
3. University Of Gujrat Gujrat
4. Allama Iqbal Open University Islamabad
5. National University Of Modern Languages, Islamabad Islamabad
6. National University Of Science &Technology Islamabad
7. University Of Sindh Jamshoro
8. Federal Urdu University Of Arts Science &Technology, Karachi Karachi
9. University Of Karachi Karachi
10. Lahore College For Women University Lahore
11. Virtual University Of Pakistan Lahore
12. Virtual University Of Pakistan Lahore
13. The Women University Multan
14. Balochistan University Of It &Management Sciences Quetta
15. University Of Sargodha Sargodha
16. Gift University Gujranwala
17. Riphah International University Islamabad
18. Shaheed Benazir Bhutto Dewan University Karachi
19. Forman Christian College Lahore
20. Lahore Garrison University Lahore

In order to find the department of  Mass Communication in any university, just type Mass Communication+ university name like

Moreover, you can call them.

What is the Trend of Mass Communication in Pakistan?

Google has created a fantastic tool called Google Trend that shows the searches being done by the people living in the country or city.
I am searching do people search Mass Communication in Pakistan? If so, which province or city?
Here you can see it all.

Did you like the article? Do you feel something is missing in the article that I should write about? Leave your comment below, it means a lot to me 🙂

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